It gives you the tools that when you feel like you’ve been put on the spot, you can keep your confidence and get past it.” “Improv puts you in a situation where even when you feel really stuck, you have to work through it. “It’s about learning to trust yourself,” Jones says. ![]() Jones says he believes every interaction with a customer from the moment they walk in the door should be considered, and that’s why he focuses so closely on the training process from start to finish. The overall goal is to help store associates feel “comfortable and confident” in any store situation, he says. He sought out an improv actor he knew locally she is a film and theater actor and her husband is a film director in the area. The idea to bring in an improv actor started as Jones thought about how business leaders and executives would use improv training to help with speeches, pitching events, and overall communication. ![]() This is about adding more tools to your toolbox,” Jones says. What we’re doing is working on skills to be more honest and put ourselves out there. “The key thing is we’re not training our people to go out and act in front of our customers. Here, Wyatt Jones, Sissy Jones, and Kellie Bomar go over some training with jewelry. Training is a regular activity, whether you’re a new hire or a longtime employee of Sissy’s Log Cabin, says William M. Jones says he believes improv training boosts a salesperson’s skill base in terms of blending product knowledge with customer communication. Once a month, a local actor comes into the central Little Rock store and does improv training with a small group of staff members, Jones says, focusing on relationship building, genuine conversational skills, and helping associates feel comfortable with clients in every situation. ![]() Jones is founder Sissy Jones’ grandson, a third-generation jeweler and vice president of operations for the Arkansas-based business. Jones IV says part of his job at the jewelry store chain is building a training program that continues that tradition. Sissy’s Log Cabin is known for its customer service, and William M. Improv is a key part of comedy and theater, but one jewelry chain has taken that acting skill and is bringing it into its sales training, in part to help its salespeople think on their feet and be their true selves with their clients.
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